Our Process
Discover
- 1. Learn - Explore and capture customer needs, desires, expectations, values, attitudes, behaviors, and goals.
- 2. Empathize - Identify and understand potential challenges, and how they affect customer behavior.
Design
- 3. Concept - Create potential solutions, using a design thinking approach informed by data, and inspired by innovation.
- 4. Build - Choose a few of the promising ideas produced in the concept stage and build them out.
Listen
- 5. Measure - Test the experience and ensure that customers are achieving the benefits that were defined.
- 6. Improve - Leverage feedback channels to analyze and identify areas for improvement.
Experience Design Mindsets
Human-Centered
Our work is ultimately about serving people and their needs.
Open-Minded
We take an egoless approach to finding the best solution.
Collaborative
We work closely with decision makers and end users.
Specialized
The challenges we tackle drive the techniques we apply.
Action-Oriented
You can count on us. Accountability is our middle name.
Experimental
We test, we iterate, we improve.
Experience Design Skills
Observation
We seek to fully understand how people engage with a UI.
Research
Before any content is written or styling is applied, we learn.
Challenge Framing
We identify the challenge, then align our approach to fit.
Pattern Identification
We create efficiencies by leveraging common experiences.
Visualization
We help people understand complex concepts by depicting them effectively.
Storytelling
When data needs to be memorable, we craft a story around it.
Our Mission
We help Nelnet thrive by understanding users, building tools, and creating intuitive experiences that drive customer satisfaction.
An array of skills available based on your needs, budget, and timeline.
Our CapabilitiesA comprehensive set of best-practice guidelines for every component.
Our GuidelinesLooking for the Unifi Design System?
A collection of components and guidelines to develop and design innovative, consistent and delightful products.
Unifi Design SystemLet's Chat!
Together, we can understand and assist with the challenge or opportunity on your mind.
Connect