Persona Library
Our persona library contains a large collection of custom personas created for teams across the company for a wide variety of purposes. See if one of these fits your team's needs!
What are personas and why would I use one?
Personas represent a product or service's typical users. They are created by refining and compiling user research into one or more depictive individuals. They can be used to empathize with users to design effectively for users' needs.
This library contains previews of all our currently published personas. Reach out to our team for full versions of any of these, or for help using or creating personas. Check out our Persona Development page for details about how we create them.
Full Personas
Full personas are created using thorough user research, and can guide a team in empathy and validation of assumptions.
Last Updated: 4/2021
Delaney has worked as a processer for more than 2 years and considers herself well-versed in direct loan consolidation processes.
Last Updated: 1/2021
Darnell encompasses the roles of specialist, advisor and other positions that perform inbound and outbound calls, correspondence and recovery. Highlights include job functions and information needed to perform daily tasks and fulfill borrower requests.
Last Updated: 7/2020
This individual could not afford to finish school, and had to drop out with a lot of debt. They have struggled to stay afloat, and are not on top of their repayment.
Last Updated: 6/2020
This potential ALLO subscriber lives in rural Nebraska. Her current provider is sufficient, but if she were able to get a better price elsewhere and have more dependable service, she'd consider switching.
Last Updated: 10/2019
Angela is a personal loan borrower struggling to make ends meet.
Last Updated: 7/2020
This individual received their degree and found a job in their field. They are financially stable, and are on top of paying their student loans.
Last Updated: 4/2020
Motivations are different for people applying for a private student loan as opposed to federal student loans. We think that students often go towards private after maxing out federal (low-cost options) and to cover graduate school. Private loans typically have a higher interest rate.
Last Updated: 5/2018
This Advisor 1 takes borrower calls and works in the legacy STAR system.
Last Updated: 5/2018
This Recovery Specialist makes outbound calls to resolve delinquent accounts. He works in the legacy STAR system.
Last Updated: 5/2018
This Specialist answers Advisor questions, provides coaching, performs account research and follow-ups, assists with inbound calls. She works in the legacy STAR system.
Last Updated: 5/2018
This Correspondence Specialist responds to a variety of electronic requests such as email and chat. She works in the legacy STAR system.
Last Updated: 7/2016
This Borrower Accounts Specialist works in the legacy Great Lakes system.
Last Updated: 7/2016
This Borrower Accounts Supervisor works in the legacy Great Lakes system.
Last Updated: 1/2021
Janice is a Blended Agent who spends time in Velocity and other associated applications for a majority of their daily tasks.
Proto Personas
Proto personas are created using limited user research and can be useful for humanizing the user.
Last Updated: 11/2020
When working with current and potential lender clients Nelnet seeks to understand how to best support them. This persona outlines the priorities and goals of a larger regulatory bank lender type.
Last Updated: 11/2020
When working with current and potential lender clients Nelnet seeks to understand how to best support them. This persona outlines the priorities and goals of a newer fintech lender type.
Last Updated: 11/2020
This persona is intended to help us understand the situation and experiences of a typical student candidate for the SFI program.
Last Updated: 8/2020
The student loan cosigner represents the active participant in getting the educational loan, potentially the parent or guardian of the student.
Last Updated: 3/2020
This potential Community Solar subscriber owns a home in the suburbs. She likes the idea of saving money on her utility bill while also helping the environment.
Last Updated: 3/2020
This potential Community Solar subscriber rents an apartment in the city. He likes the idea of sustainability but is concerned with long-term commitments.
Last Updated: 1/2021
Finn is a financial aid officer who has experience in informing students, approving funds, and interacting with the originations system at the school's financial aid office.
Last Updated: 7/2020
Hannah has multiple student loans. She's interested in refinancing so she can simplify her monthly bills with fewer payments.
Last Updated: 7/2020
Terrence has multiple student loans. He's interested in refinancing so he can find a lower interest rate.
Last Updated: 5/2020
Don works a low paying job and has been struggling to make payments for a while. He is considered a "fast tracker" as he went directly from grace to delinquent.
Last Updated: 8/2020
Shelby is an event coordinator. She had been consistently making her payments for years, but due to the pandemic she has been laid off. She is now struggling financially, and will not be in a comfortable place to make payments once her forbearance is lifted.
Last Updated: 5/2020
Laura is a successful web developer, who is making strides in her career. She has a high income that allows her to make consistent payments on her loan.
See something you like? Still can't find what you're looking for?
Reach out to our team to access full versions of any of these personas. We can also help you design custom personas to help your team with whatever challenges are facing you. Check out our Persona Development process for more information on how we'll do it.
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