Persona Library

Our persona library contains a large collection of custom personas created for teams across the company for a wide variety of purposes. See if one of these fits your team's needs!

What are personas and why would I use one?


Personas represent a product or service's typical users. They are created by refining and compiling user research into one or more depictive individuals. They can be used to empathize with users to design effectively for users' needs.

This library contains previews of all our currently published personas. Reach out to our team for full versions of any of these, or for help using or creating personas. Check out our Persona Development page for details about how we create them.


Full Personas

Full personas are created using thorough user research, and can guide a team in empathy and validation of assumptions.

Delaney Persona
ProcessorNergize

Last Updated: 4/2021

Delaney has worked as a processer for more than 2 years and considers herself well-versed in direct loan consolidation processes.

Persona Darnell
Servicing Agent / SpecialistVelocity

Last Updated: 1/2021

Darnell encompasses the roles of specialist, advisor and other positions that perform inbound and outbound calls, correspondence and recovery. Highlights include job functions and information needed to perform daily tasks and fulfill borrower requests. 

Persona Debt with No Degree
Federal Student Loan BorrowerFederal

Last Updated: 7/2020

This individual could not afford to finish school, and had to drop out with a lot of debt. They have struggled to stay afloat, and are not on top of their repayment.

Persona Debra
Potential ALLO SubscriberALLO

Last Updated: 6/2020

This potential ALLO subscriber lives in rural Nebraska. Her current provider is sufficient, but if she were able to get a better price elsewhere and have more dependable service, she'd consider switching.

Persona Angela
Private Personal Loan BorrowerVelocity

Last Updated: 10/2019

Angela is a personal loan borrower struggling to make ends meet.

Persona Stable Young Professional
Federal Student Loan BorrowerFederal

Last Updated: 7/2020

This individual received their degree and found a job in their field. They are financially stable, and are on top of paying their student loans.

Persona Cory
Private Student Loan BorrowerVelocity

Last Updated: 4/2020

Motivations are different for people applying for a private student loan as opposed to federal student loans. We think that students often go towards private after maxing out federal (low-cost options) and to cover graduate school. Private loans typically have a higher interest rate.  

Persona Michelle
AdvisorSTAR

Last Updated: 5/2018

This Advisor 1 takes borrower calls and works in the legacy STAR system.

Persona Matt
CollectionsSTAR

Last Updated: 5/2018

This Recovery Specialist makes outbound calls to resolve delinquent accounts. He works in the legacy STAR system.

Persona Adriana
SpecialistSTAR

Last Updated: 5/2018

This Specialist answers Advisor questions, provides coaching, performs account research and follow-ups, assists with inbound calls. She works in the legacy STAR system. 

Persona Christine
CorrespondenceSTAR

Last Updated: 5/2018

This Correspondence Specialist responds to a variety of electronic requests such as email and chat. She works in the legacy STAR system. 

Persona Tara
Borrower AccountsAccess Hub

Last Updated: 7/2016

This Borrower Accounts Specialist works in the legacy Great Lakes system.

Persona Michael
Borrower Account SupervisorAccess Hub

Last Updated: 7/2016

This Borrower Accounts Supervisor works in the legacy Great Lakes system.

Persona Janice
Originations Agent / ProcessorVelocity

Last Updated: 1/2021

Janice is a Blended Agent who spends time in Velocity and other associated applications for a majority of their daily tasks.


Proto Personas

Proto personas are created using limited user research and can be useful for humanizing the user.

Persona Financial Institution
Regulatory BankVelocity

Last Updated: 11/2020

When working with current and potential lender clients Nelnet seeks to understand how to best support them. This persona outlines the priorities and goals of a larger regulatory bank lender type. 

Persona FinTech Company
FinTech Start UpVelocity

Last Updated: 11/2020

When working with current and potential lender clients Nelnet seeks to understand how to best support them. This persona outlines the priorities and goals of a newer fintech lender type. 

Persona Michael
SFI CandidateVelocity

Last Updated: 11/2020

This persona is intended to help us understand the situation and experiences of a typical student candidate for the SFI program.

Persona Courtney
Private Edu. Loan CosignerVelocity

Last Updated: 8/2020

The student loan cosigner represents the active participant in getting the educational loan, potentially the parent or guardian of the student.

Persona Carmen
Suburban Solar SubscriberCommunity Solar

Last Updated: 3/2020

This potential Community Solar subscriber owns a home in the suburbs. She likes the idea of saving money on her utility bill while also helping the environment.

Persona Jackson
Urban Solar SubscriberCommunity Solar

Last Updated: 3/2020

This potential Community Solar subscriber rents an apartment in the city. He likes the idea of sustainability but is concerned with long-term commitments.

Persona Finn
Financial Aid OfficerVelocity

Last Updated: 1/2021

Finn is a financial aid officer who has experience in informing students, approving funds, and interacting with the originations system at the school's financial aid office.

Persona Hannah
Refinance Student Loans to SimplifyVelocity

Last Updated: 7/2020

Hannah has multiple student loans. She's interested in refinancing so she can simplify her monthly bills with fewer payments.

Persona Terrance
Refinance Student Loans to SaveVelocity

Last Updated: 7/2020

Terrence has multiple student loans. He's interested in refinancing so he can find a lower interest rate.

Persona Don
Federal: High Risk BorrowerFederal

Last Updated: 5/2020

Don works a low paying job and has been struggling to make payments for a while. He is considered a "fast tracker" as he went directly from grace to delinquent.

Persona Shelby
Federal: Medium Risk BorrowerFederal

Last Updated: 8/2020

Shelby is an event coordinator. She had been consistently making her payments for years, but due to the pandemic she has been laid off. She is now struggling financially, and will not be in a comfortable place to make payments once her forbearance is lifted.

Persona Laura
Federal: Low Risk BorrowerFederal

Last Updated: 5/2020

Laura is a successful web developer, who is making strides in her career. She has a high income that allows her to make consistent payments on her loan.


See something you like? Still can't find what you're looking for?

Reach out to our team to access full versions of any of these personas. We can also help you design custom personas to help your team with whatever challenges are facing you. Check out our Persona Development process for more information on how we'll do it.

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