Empathy Mapping
An empathy map is a visualization tool designed to help teams use emotional intelligence/discussion to gain insight into a target group's thoughts, feelings, motivations, and desires.
- Related Capabilities
Examples
Characteristics:
- The map is split into 4 quadrants: Says, Thinks, Feels, Does.
- It shows user’s perspective regarding the tasks related to the product.
- It is not chronological or sequential.
- There is one empathy map for each persona or user type (1:1 mapping).
Why use it:
- To build empathy for your users
- To force alignment and understanding about a user type
When to use it:
- Beginning of any design process
- When categorizing research notes from a user interview
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