Capabilities
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First-click Testing

First-click Testing

First Click Testing examines what a person clicks first on an interface in order to complete an intended task. It can be performed on a functioning website, a prototype, or a wireframe and determines whether layout or content is intuitive.

  • Related Capabilities

Processes

When people get their first click right on a website, they are two to three times as likely to find what they're looking for than if they went in the wrong direction with that first click.

First-click testing results enable you to make user-friendly decisions for your webpages about:

  • The content and visual elements to prioritize for your audience
  • The language you use for labels, links, and content
  • Where you place things like buttons, shopping cart icons, and menus

Creating a First-click Test

With Optimal Workshop, a first-click test involves two main things: your webpages, and the tasks you write to test the webpages. 

Additional options you can include in your test: 

  • Pre and post study questions
  • Duration of study 
  • Minimum of participants 

First-click Results

At the end of the study, Optimal Workshop presents the results with clickmaps. A clickmap is your screenshot with markings of where your participants clicked. You also get information on how long it took participants to complete tasks, results of questionnaires and links that allow you to share the data.  

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