Capabilities
An array of skills available based on your needs, budget, and timeline.
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Capabilities & Techniques
This list is a bit overwhelming (we know), but don't fret. We offer a wide array of capabilities that can be tapped into based on your needs, budget, and timeline. You're welcome to explore these deeper, but know that we're continually building out our content and will provide past examples for each.
If you're unsure which of these technique(s) is best for your project, reach out to us. We're happy to help.
- AccessibilityAccessibility is critical to the integrity of our experiences. Color contrast and font-size legibility are some of the many styling attributes we consider when ensuring 508 compliance.
- Affinity DiagrammingAffinity diagramming is a participatory method where concepts written on cards or sticky notes are sorted into related groups and sub-groups.
- Business Model AnalysisA high-level analysis using a standard template to understand how individuals sectors or components of a business work together.
- Card SortingCard sorting helps determine the best information architecture for a website by having participants place cards into groups that make sense to them.
- Competitive AnalysisAn analysis done to understand how competitors of a product or service offer comparable experiences, and how those might inform best practices.
- Customer Journey MappingA journey map is a visual representation of an interaction with a product/service from a customer’s perspective. It illustrates the intersection between user expectations and business requirements.
- Data VisualizationData visualization is the graphic representation of data, often used to make complex datasets or information much easier to understand.
- Design SprintsA Design Sprint is a time-boxed process for answering critical experience questions through design, prototyping, and testing ideas with users.
- Empathy MappingAn empathy map is a visualization tool designed to help teams use emotional intelligence/discussion to gain insight into a target group's thoughts, feelings, motivations, and desires.
- Experience InnovationExperience innovation empowers people by providing design-thinking solutions for the most complex experience challenges.
- First-click Testing First Click Testing examines what a person clicks first on an interface in order to complete an intended task. It can be performed on a functioning website, a prototype, or a wireframe and determines whether layout or content is intuitive.
- Focus GroupsFocus groups allow researchers to collect data through guided conversations with a group of demographically similar people. This method is used to identify and explore how target groups think and behave, as well as throw light on "why", "what", and "how" questions.
- Heuristic EvaluationA heuristic evaluation is an in-depth review of a user interface/website, looking closely at all aspects of the user experience. It helps to identify different types of possible user experience issues and is conducted against a set of design principles — also known as heuristics.
- Information ArchitectureInformation architecture involves organizing, structuring, and labeling content in a way that helps users find information and complete tasks.
- MicrocopyMicrocopy includes text that clearly directs people to tasks, affirms their actions, or provides context for an interaction.
- MockupsMockups are a static depiction of an interface. They provide a reference for implementing the final user interface.
- Observational Field StudiesThe goal of an observational study is to better understand users in their environment. The moderator has limited interaction with participants as they complete tasks as they normally would.
- Persona DevelopmentPersonas are fictional renditions of a product or service's typical users. They are created by refining and compiling user research into one or more depictive individuals.
- Service BlueprintService blueprints are diagrams that visualize the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey.
- SurveysA survey is a series of questions crafted to gather information regarding people's characteristics, behaviors, opinions, or preferences on any topics of interest. Surveys are often an important first step to creating a foundation of data, which can be used to inform design choices or further UX deliverables.
- Tree TestingTree testing is a research method for assessing findability within the hierarchy of a website or app.
- Usability TestingUsability testing evaluates a product by giving representative users typical tasks to accomplish while researchers observe. By collecting notes and feedback during these sessions, researchers can identify possible usability issues. In short, a usability study shows how effectively users can interact with your product.
- User FlowsThe path taken by a prototypical user on a website or app to complete a task. It takes them from their entry point through a set of steps towards a successful outcome and final action.
- User Interface DesignThe process of creating a digital interface that allows people to easily interact with software.
- Voice of CustomerThe Voice of the Customer (VoC) refers to feedback from customers about their experiences with and expectations for a product or service. The processes through which an organization collects that customer feedback, analyzes the data, and takes action on these insights make up its VoC program.
- WireframesWireframes are sketches of an interface. It is a low-effort, yet high-impact method for getting consensus on an experience.
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